A.
B.
C.
Above are 3 different fonts which also we conducted a survey for as we wanted to know which one was most impact-full and intrigued the audience. 50% of people said A and 40% for C and 10% for B. A and C were the top contenders and after looking and analyzing both fonts we could see many similarities between the 2 such as both are very bold but both also fade in places on the letters which could represent indecency and that they both could evoke a strong serious message which B did not have as B not only being the less interesting to our audience but can also be seen as quite cartoon like and comical so definitely doesn't convey a serious message. We finally decided to go with A as it was the most striking and with its rugged edges conveyed that serious message and fitted the rest of the tone the digipaks and posters also conveyed. Also it fitted with our rap genre as well as the artist we are recreating as Eminem in a lot of his songs for example 'When I'm gone' or 'Stan' have a very serious message to the stories and we wanted to recreate that seriousness and we believed this font can help do so.
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