Below is 2 layouts of our digipaks and with this we also conducted a survey where 70% of people chose A as the one they preferred where as 30% of people said B. After taking this data into consideration we decided to stick with A as not only was it the most popular vote it worked well with our other print texts such as our poster creating good synergy as it was clear brand identity where as B despite having the top right section as multiple flats which does make it seem more urban does not fit in with the rest of the digipak or poster as you can see it being very urban with multiple buildings doesn't have the same sense of isolation as the other images contain as its him surrounded by a lot of desolate landscape. This also helped with conveying the chronological story line Eminem focuses on as our 'star' is clearly not the main focus.
A.
B.
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