Audience Research

Target Audience

Typically rap music is targeted at younger men as the rap genre is a typically male dominated genre as the most successful artists in this genre are male for example Eminem, Dr Dre, Ice cube and more but still targets some young females as well. The reason the target audience is typically younger is become of the themes rap music as it often references, drugs, alcohol, parties and women but also themes of struggle of youths and how hard it is growing up in this day and age which also primarily targets youths as they can relate more to it. 

In addition with rappers normally starting their career at a young age including experienced rappers like Snoop Dogg, Dr Dre , Ice Cube and more started their careers in the 1980's when they were still very young and even those artists rap about their struggles of growing up and them being similar age at the time to their target audience the audience related more as they understood the true meaning behind their lyrics and understood their lives are a struggle and that they acknowledge that other people struggle to so is often people who are of a lower class or working class growing up in urban areas. Also is a very multicultural genre of music as the lyrics don't target a specific ethnic group unless referring again to the struggles that certain ethnic group might be facing. Making young people the primary target audience 

Summary 

If we are going by the LifeMatrix these people would be considered Tribe wired which means they use a lot of digital devices, considered free spirited and creative young people and Also Fun/Atics who are Aspirational, Fun seeking and active young people and this fits into the genre very well as Rap music is normally about having fun as much as you can whilst you can but also achieving your dreams and goals. To meet their needs we will do lots of questionnaires for them to target what they like now we know what our audience is like.