To research our audience I next did a questionnaire with the group to find out what the audience wanted. We discovered that our audience was male and female but mainly in the age of 17-20. They said they mainly listened to mainstream traditional rap and so we decided to stick to this part of the genre. The audience told us they wanted a story narrative shown, so we made sure we had a story develop in the video. We also asked them which layouts and fonts they would prefer throughout the research and planning stage, which helped us to decide on the look of the texts. For example they chose the ‘Railway to Hells’ font.
Along the way I also researched the following
things with my audience:
- - Initial questionnaire
- - Prelim video
- - Fonts
- - Layout mockups of digipak and music magazine poster
The feedback they gave me was vital because they
told me which layouts, fonts, image of the star and narrative style to use. The
product would be totally different without their ideas, because they chose a
storytelling narrative, a deep message rather than a shallow image of the star
(star theory, Richard Dyer) and a storytelling layout for the ancillary texts.
They also chose the fonts, colours and layouts of each texts.
When we had made the products, we exhibited all
three in a big assembly to 50 students to get feedback from them. This is where
we would make final changes before selling them to the public if this was a
professional product. I have analysed the results below.
Q2. Rate your ability to use technology.
This result proves that the audience is
tribe-wired which shows we picked the right audience on the whole for the one
that our product was targeted at.
Q4. Do you feel we have a professional
finish to our music video?
This shows it is a fun-atic person on the
most part that answered this questionnaire because they are more energetic,
outgoing and loud.
Q5. What genre do you think this music
video is in?
This graph shows that most people thought
our video was a rap music video. This shows that we have been mostly effective
from our use of genre. We might have been able to improve this more if we had
got them to write their reasons for thinking this.
Q6. Do you think the locations within our
music video fit in with the song effectively?
This shows that the locations worked mostly well
for the product. However, quite a few people selected no, which was worrying.
We think it might because the locations could have been even better in our
music video, especially the ones shot inside the college which looked more like
a college than a more appropriate public or private setting.
This result was pretty good because we wanted
people to see our ideology that it is ok to have a party lifestyle and to be
young but it is not ok to turn to drink and drugs as a vice and to let it ruin
your relationships.
Q10. Does our digipak look professional?
Q7. What do you believe our moral message
about drinking is in our music video?
This is also a really good result, because we
wanted the digipak to look like a professional text. If we were making it for
real we would get the reasons why it didn’t look professional from the small
amount of people who said no (4) and the reasons why some people didn’t select
an answer either so we could make final tweaks to it before publishing it
professionally.
Q.17. Which is your favourite text out of
the three?
This result shows us that the audience were
mixed on which text they liked best. They mainly liked the digipak which we
were pleased with. Although I would have preferred for them to have liked the
music video the best, because that is the main product ad the other two are
just the advertising. Advertising is very important and also the main thing is
that the products all link together with a strong brand identity.
Overall our audience showed us that our main
messages, ideologies and genre came through quite well.
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