Roles and Responsibilities

Editor- Tommy 
Camera Man and Costume- Emily  
Props Manager- Jordan
Setting/ Set Designer- Kirsty

My role is main editor and that is for the ancillary tasks and also for the main music video. As a result i will need to learn a lot about editing on photoshop and imovie. 

Star Theory

Richard Dyer's Star Theory

Richard Dyer noticed that "pop performer" and "pop star" have become the same thing in the eyes of the public, but in media terms, they are not the same thing.

Pop stars have an identity or persona which is not just about them being a musician or their music. They also need 'brand awareness' to last in the business and in the media market. A star's image is someone who is instantly recognised in many different media forms and platforms. They use the fact that their image has meaning allowing it to be used for advertising purposes. 

In music videos, this means that record labels will require an artist to have certain costume, close-ups and certain photoshoots to meet the terms of the contract, because the record label wants to create a lasting brand that is recognisable globally. This is controversial, because it is not a real person, it is a constructed image and also because it is false to some extent and takes away from the music and real talents of the star. 

In the star's image they will contain cultural values and attitudes known as ideology. For Eminem he creates a brand by using the same font and name and the use of the "E" backwards on all of his merchandise and advertising. This is very simple but effective. Also his brand achieves this by having lots of pictures that are dark or urban and often at nighttime. 

http://www.slideshare.net/CharisCreber/star-image-9459796